How Does It Work?

Retronasal - The Science behind the Scent.

What makes Puff® possible? The concept of retronasal smell. This is the technical term for a simple process – tasting with your nose. When you smell something, it passes through the throat to the olfactory centre in the nose and manifests in the brain as taste. Simple. Genius. Mind-blowing. 80% of the tastes you experience are actually things you are smelling. The tongue may talk the talk, but it’s the nose that walks the walk when it comes to taste.

1. Fill up.
Fill up your Purff® bottle with fresh drinking water. Fizzy or flat, it doesn’t matter; make it your own.

2. Straw In.
Attach the straw to the mouthpiece, and slide the straw into the bottle.

3. Mouthpiece On.
Fit the mouthpiece tightly into place

4. Pop on the Aroma Pod.
Remove the aroma Pod from the packaging and press it onto the mouthpiece.

5. Activate Aroma Pod.
Activate the aroma Pod by pulling it gently up until it naturally stops. The scent is now active.

6. Drink. Don't Tilt.
Drink by sucking the water up through the straw. You do not need to tilt the bottle.

7. Fall in Love.
Experience scent-based taste, whilst drinking only water.

8. Close the Bottle.
Attach the bottle cap, covering the mouthpiece and Pod. The Pod is now de-activated. Remember to keep the aroma Pod on the bottle when adding the lid to ensure there are no leaks.